Alexander Molchanov

Accounting · 2011

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Alexander Molchanov trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Jacobson (in Accounting)

Papers from Alexander Molchanov's perspective

Ordered by how strongly the researchers Alexander Molchanov trusts endorse each paper. Same corpus, a different order for every researcher.

  1. When Bad Things Happen to the Endorsers of Good Products
  2. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
  3. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
  4. Using athletes as endorsers to sell women's sport: attractiveness vs. expertise
  5. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
  6. The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement (Journal of Advertising Research)
  7. Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (Journal of Advertising Research)
  8. The effects of negative information transference in the celebrity endorsement relationship
  9. Return predictability following large price changes and information releases
  10. An examination on multiple celebrity endorsers in advertising

Their papers