The business of sustainability: what it means to managers now

By M. Berns, A. Townend, Zayna A Khayat, Balu Balagopal, M. Reeves, Michael S. Hopkins, Nina Kruschwitz. 2009

230 citations recorded by the source corpus.

How researchers see this paper

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Mindful consumption: a customer-centric approach to sustainability (2011, background): “In another survey of more than 1,500 corporate executives and managers undertaken jointly by the Boston Consulting Group and MIT-Sloan Management Review, over 70% of the respondents indicated that their company had not developed a clear case for sustainability (Berns et al. 2009).”
Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design (2017, background): “…confirmed that, for most companies, energy costs are not a primary concern and the business case for energy efficiency should tap into the sources of value creation of sustainability more than into cost reduction motivators (Berns et al., 2009; Holmberg & Roth, 2005; Prindle, 2010; Sullivan, 2009).”