Why we buy—The science of shopping

By H. Luomala. 2002

354 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0058a28e7ba37876f6f47052b39d1404b45f8515

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Citations in the corpus

Store Atmospherics: A Multisensory Perspective (2014, background): “The success of The Gap clothing store has been partially attributed to the fact that it has made it convenient for the shopper to touch their merchandise (Underhill, 1999).”
E‐Shopping and its Relationship with In‐store Shopping: Empirical Evidence from the Netherlands and the USA (2006, positive): “Further support by Underhill (1999) suggests that consumers prefer using their senses for many types of shopping, for example trying on a shirt, smelling perfume, sitting in a chair (also Dholakia et al. , 2000).”
To have and to Hold: The Influence of Haptic Information on Product Judgments (2003, background): “…attitude toward the product could increase or decrease when touching is available versus not available depending on the valence of the accessed information during haptic exploration. entice direct experience and facilitate enjoyment of the clothing’s pleasurable haptic attributes (Underhill 1999).”
Evidence of Heuristic Traps in Recreational Avalanche Accidents (2002, background): “People unconsciously use this heuristic dozens of times each day, so it’s no surprise that it is routinely exploited in the advertising and retail industries (Underhill, 1999).”
A conceptual analysis of the transportation impacts of B2C e-commerce (2004, background): “Thus, before turning directly to the potential transportation impacts of e-shopping, it is useful to review the comparative advantages of e-shopping and store shopping (based on Underhill, 2000 among others), as a basis for understanding the circumstances under which each might be preferred.”
Current practice in measuring usability: Challenges to usability studies and research (2006, background): “Outside the HCI ﬁeld, the relation between objective time and subjectively experienced duration has been discussed in relation to, for example, shop design (Underhill, 2000), where designs that lower buyers’ experience of time passing (e.g., when waiting in line) have been experimented with.”
Clothing and embodiment: men managing body image and appearance (2004, background): “Although women see shopping as an opportunity to “try on” new identities (and, therefore, try on a number of different outfits), men regard shopping simply as a process of acquiring new clothes; if a garment fits correctly, then they are likely to buy it (Underhill, 1999).”
Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics (2011, background): “Although price may be the main evaluative criterion considered by men when shopping for groceries, it is not considered high enough to affect the overall selection process (Otnes et al., 1997; Underhill, 1999; Noble et al., 2006).”
How opinions are received by online communities: a case study on amazon.com helpfulness votes (2009, neutral): “The role of social and cognitive factors in purchasing decision-making has been extensively studied in psychology and marketing [6, 8, 9, 21], recently making use of brain imaging methodology [16].”
Explaining code for publication (2003, background): “There are even examples where ‘programs for humans’ have also been improved by trying to explain them clearly: for example, shop signs explaining discount rules were tested and improved, but greater improvements were made to readability by changing the rules so they could be more easily explained [9”
Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer (2008, methodology): “Consumption specialists are well aware that interviews or questionnaires are inadequate to grasp ‘low involvement’ consumption behaviour: people ‘do’ their shopping rather than ‘think’ about it, and so they are often unable to give any verbal account of their practice (Underhill, 1999).”
Multisensory design: Reaching out to touch the consumer (2011, background): “…to note, however, that at the present time, most of the marketing seems to be directed at the younger and middle aged rather than to the older section of the population (Underhill, 1999), although the trend seems about to change (see Kohlbacher & Herstatt, 2008, for a discussion on this point).”