Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer

By Franck Cochoy. 2008

340 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/27529a425328a788fc532c3cf2b6d0963303553d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Ivan Dufeu
  2. R. L. Velly

Citations in the corpus