S. Bhakar

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it; #3,588 of 6,289 by trust here, #6,159 by citations
• Sociology and Political Science — 19 citations into it; #13,395 of 22,756 by trust here, #21,677 by citations
• Gender Studies — 12 citations into it

Whom S. Bhakar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kenneth A. Bollen
2. Geoffrey J. McLachlan
3. David Peel

Who trusts S. Bhakar overall

1. Faheem Gul Gilal

Papers from S. Bhakar's perspective

Ordered by how strongly the researchers S. Bhakar trusts endorse each paper. Same corpus, a different order for every researcher.

1. Mixtures of Factor Analyzers
2. Statistics Corner Questions and answers about language testing statistics
3. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
4. Exploring the relationship between celebrity endorser effects and advertising effectiveness
5. ‘‘Bend it like Beckham’’: the influence of sports celebrities on young adult consumers
6. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
7. The effects of negative information transference in the celebrity endorsement relationship
8. Benchmarking Advertising Efficiency (Journal of Advertising Research)
9. Structural Equations with Latent Variables
10. Structural equation modeling with AMOS

Their papers

• Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? (2018) — 141 citations