Y. Wu

Sociology and Political Science · with Zhou · 2001–2020

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Y. Wu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kristopher J Preacher
  2. Andrew F. Hayes

Who trusts Y. Wu overall

  1. Dag Näslund

Papers from Y. Wu's perspective

Ordered by how strongly the researchers Y. Wu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
  2. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  3. Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
  4. Signaling Status with Luxury Goods: The Role of Brand Prominence
  5. The role of brand love in consumer‐brand relationships
  6. The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
  7. Subtle Signals of Inconspicuous Consumption
  8. Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude
  9. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
  10. Leadership in organizations

Their papers