Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?

By Linda Tuncay Zayer, Catherine A. Coleman. 2015

116 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/f6ec6feec796621f0f7ffd52622e5811304fdd4a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Stacy Landreth Grau
2. Y. Zotos

In Marketing

1. Stacy Landreth Grau
2. Y. Zotos

Citations in the corpus

• Gender stereotypes in advertising: a review of current research (2016, background): “Zayer and Coleman (2015) examined advertising professionals’ perceptions of how gender portrayals impact men and women and how these perceptions influence their strategic and creative decisions.”