Matthew Gorton

Marketing · 2004–2020

A researcher in the Science corpus: 11 papers; trusts 8 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 33 citations into it; #6,216 of 6,289 by trust here, #5,117 by citations
• Economics and Econometrics — 29 citations into it; #23,252 of 23,481 by trust here, #17,346 by citations
• Sociology and Political Science — 22 citations into it
• Literature and Literary Theory — 8 citations into it
• Statistics and Probability — 6 citations into it

Whom Matthew Gorton trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Annie Lang
2. Bernhard Brümmer
3. Ann E. Schlosser
4. Alan Agresti
5. H. Gow
6. Jo Swinnen
7. T. Reardon
8. K. Balcombe
9. Florian Heiss
10. Shrihari Sridhar

Who trusts Matthew Gorton overall

1. K. Otsuka
2. Laure Latruffe *
3. T. Reardon
4. Yanyan Liu
5. D. Solís
6. B. Bravo-Ureta
7. Lee-Ann Sutherland
8. L. Zagata
9. Futoshi Yamauchi
10. S. Davidova

Papers from Matthew Gorton's perspective

Ordered by how strongly the researchers Matthew Gorton trusts endorse each paper. Same corpus, a different order for every researcher.

1. MIXED MNL MODELS FOR DISCRETE RESPONSE
2. The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity (Marketing science (Providence, R.I.))
3. Stated Choice Methods: Analysis and Applications
4. Discrete Choice Models in Preference Space and Willingness-to Pay Space
5. Nutrition knowledge and consumer use of nutritional food labels
6. Efficient semiparametric estimation of multi-valued treatment effects under ignorability
7. A Martingale Representation for Matching Estimators
8. Does scale heterogeneity across individuals matter? An empirical assessment of alternative logit models
9. Private Enforcement Capital and Contract Enforcement in Transition Economies
10. Discrete Choice Methods with Simulation

Their papers

• Wet Markets, Supermarkets and the "Big Middle" for Food Retailing in Developing Countries: Evidence from Thailand (2011) — 131 citations
• Farm productivity and efficiency in the CEE applicant countries: a synthesis of results (2004) — 335 citations
• Evaluating responses to celebrity endorsements using projective techniques (2012) — 95 citations
• The COVID-19 Pandemic and Its Implications for Rural Economies (2020) — 146 citations
• Shining a spotlight on small rural businesses: How does their performance compare with urban? (2019) — 117 citations
• Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition (2016) — 91 citations
• Consumer willingness to pay for traditional food products (2016) — 224 citations
• Attitudes to Agricultural Policy and Farming Futures in the Context of the 2003 CAP Reform: a Comparison of Farmers in Selected Established and New Member States (2008) — 229 citations
• Segmenting farms for analysing agricultural trajectories: A case study of the Navarra region in Spain (2007) — 110 citations
• Overcoming supply chain failure in the agri-food sector: A case study from Moldova (2006) — 115 citations
• Agricultural adjustment and the diversification of farm households and corporate farms in Central Europe (2004) — 188 citations