Prerna Garg

Marketing · 2020

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Prerna Garg trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Justin Paul (in Marketing)

Papers from Prerna Garg's perspective

Ordered by how strongly the researchers Prerna Garg trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Multivariate Data Analysis (Technometrics)
  2. Brand passion: Antecedents and consequences
  3. The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (International Journal of Electronic Commerce)
  4. The Role of Customer Gratitude in Relationship Marketing
  5. Theory of Planned Behavior
  6. Brand Love
  7. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
  8. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  9. Structural Equations with Latent Variables
  10. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

Their papers