Pierre R. Berthon

Strategy and Management · 2001–2012

A researcher in the Science corpus: 6 papers; trusts 4 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Strategy and Management — 26 citations into it; #6,596 of 10,874 by trust here, #4,340 by citations
• Management Science and Operations Research — 11 citations into it; #7,670 of 11,946 by trust here, #5,092 by citations

Whom Pierre R. Berthon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. M. Tatsuoka
2. Pamela D. Morrison
3. C. Moreau
4. John H. Roberts

Who trusts Pierre R. Berthon overall

1. Marion K. Poetz
2. Michael Bierwerth
3. Ali Abdallah Alalwan

Papers from Pierre R. Berthon's perspective

Ordered by how strongly the researchers Pierre R. Berthon trusts endorse each paper. Same corpus, a different order for every researcher.

1. The nature of lead users and measurement of leading edge status
2. Designing the Solution: The Impact of Constraints on Consumers' Creativity
3. Globalization of Markets
4. MULTIVARIATE ANALYSIS OF VARIANCE (Applied Univariate, Bivariate, and Multivariate Statistics)
5. Statistical Principles in Experimental Design
6. The Social Media Marketing Book
7. Market-driven versus driving markets
8. Wikinomics: How Mass Collaboration Changes Everything
9. Highly Skilled Globetrotters: Mapping the International Migration of Human Capital
10. When customers get clever: managerial approaches to dealing with creative consumers (Strategic Direction)

Their papers

• Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012) — 1,099 citations
• Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms (2008) — 314 citations
• When customers get clever: managerial approaches to dealing with creative consumers (2007) — 365 citations
• Employment branding in the knowledge economy (2002) — 346 citations
• Corollaries of the collective: The influence of organizational culture and memory development on perceived decision-making context (2001) — 126 citations
• The impact of the Internet on the distribution value chain: The case of the South African tourism industry (2001) — 133 citations