Globalization of Markets

By K. GovilS., Jain Rashmi. 2013

1,117 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/4612c50aff58a7bae41e9f1373a940ca6f763314

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

The tortuous road to globalization for Volvo's heavy truck business: Extending the scope of the Uppsala model (2011, background): “Work was being done on global marketing (Levitt, 1983), global strategy (Ghoshal, 1987; Kogut, 1985; Yip, 1992), and global competition (Porter, 1986a, 1986b).”
Technological and non-technological innovations, performance and propensity to innovate across industries: The case of an emerging economy (2017, background): “Emerging markets are attractive and have a need to increase innovation knowledge (Levitt, 1983; Reid, 2010).”
Management Students’ Attitudes Toward Business Ethics: A Comparison Between France and Romania (2011, background): “Indeed, the global distribution of certain clothing or fast food brands partly homogenizes consumption patterns (Levitt, 1983), but important differences still persist (Hofstede and Hofstede, 2005).”
Revisiting the role of tourism and globalization in environmental degradation in China: Fresh insights from the quantile ARDL approach (2020, background): “In 1983, Theodore Levitt first proposed the concept of ―globalization‖ (Theodore, 1983); economic globalization is the process of forming a unified market for goods, services, capital, knowledge, and production factors across the world.”
Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness (2011, unknown): “Scholars such as Levitt (1983), Ohmae (1989), and Fukuyama (1992) optimistically expected globalization to accelerate the convergence of cultures, consumption patterns, and thus of markets.”
Convergence Versus Divergence of CSR in Developing Countries: An Embedded Multi-Layered Institutional Lens (2011, background): “For example, Levitt (1983) argued that consumer behavior will inevitably converge as the economies of scale of standardized products and an 601 Convergence Versus Divergence of CSR in Developing Countries”
The regional and global competitiveness of multinational firms (2012, background): “For example, literature identified such FSAs as: firm size (Levitt 1983), managerial capability (Bartlett and Ghoshal 1989; Kogut 1985; Porter 1986), R&D and marketing capabilities (Buckley and Casson 2010; Porter 1986), and financial capability (Agarwal and Ramaswami 1992; Grosse 1992).”
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012, background): “While a company might be tempted to follow Levitt’s (1983) dictum of global standardization and might well find it possible to standardize aspects like product, pricing, and distribution strategy, it will be risky if not impossible to standardize on the social media component of its communication st”
Pathways of SME internationalization: a bibliometric and systematic review (2019, background): “The globalization of markets (Levitt 1983), however, and of competition (Ohmae 1990) radically reduces the time span, and consequently, these theories fail to help our understanding of the constraints that the SMEs may experience in their ability to control their own development paths.”
Foreign Location Choice: Review and Extensions (2016, unknown): “Second, on the demand side, location-specificity of firm assets – location-specific investments that MNEs incur in a foreign market (Rugman and Verbeke 2005) – has not attenuated significantly, despite popular predictions of an emerging frictionless global market (e.g. Levitt 1984; Ohmae 1985).”
Global, Local, or Regional? The Locus of MNE Strategies (2016, unknown): “…operating firms pursue—or should pursue—‘global’ strategies in terms of scanning the world for business opportunities and responding to such opportunities with a broad geographic deployment of their ‘non-location-bound’ FSAs (Levitt, 1983; Friedman, 2006; Van Agtmael, 2007; Yip, 2001).”