The Social Media Marketing Book

By Dan Zarrella. 2009

417 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/3f688d525c124e73a50f584d2527a2a8ddf7b8b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Evan L. Frederick
2. Matthew Blaszka
3. L. Burch
4. P. Walsh
5. Kirk Plangger
6. Leyland F. Pitt
7. Pierre R. Berthon
8. Daniel M. Shapiro

Citations in the corpus

• Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012, background): “(can be used to reach large numbers) (Brogan, 2010; Zarella, 2010).”
• #WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event (2012, background): “According to Zarrella (2010), a hashtag “indicates that a certain tweet is about the same topic as every other tweet using the same tag” (p. 47).”