Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

By Jie Zhang, Terry Daugherty. 2009

121 citations recorded by the source corpus.

Subfields: Communication, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c8b3d701eaaea80d36543af8605555634db1e96c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Blend Ibrahim

In Marketing

1. Blend Ibrahim
2. Terry Daugherty
3. E. Hoffman

In Sociology and Political Science

1. Blend Ibrahim
2. Terry Daugherty
3. E. Hoffman

Citations in the corpus

• eWOM and the importance of capturing consumer attention within social media (2014, background): “…(e.g., Bickar and Schindler 2001; Okazaki 2008; Thorson and Rodgers 2006), function and purpose (e.g., Allsop, Bassett, and Hoskins 2007; Hennig-Thurau et al. 2004; Rodgers et al. 2007), and recipient impact (e.g., Benedicktus and Andrews 2006; Senecal and Nantel 2004; Zhang and Daugherty 2009).”
• Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Furthermore, social media is a communication tool: it enables users and their peers to communicate and add networks of friends, particularly among their peer groups (Filo et al., 2015; Ho, 2014; Whitla, 2009; Zhang & Daugherty, 2009).”