Norris I. Bruce

Marketing · 2007

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 6 citations into it
• Management Science and Operations Research — 5 citations into it

Whom Norris I. Bruce trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter E. Rossi
2. John L. Crassidis
3. H. V. van Heerde
4. David B. Montgomery

Papers from Norris I. Bruce's perspective

Ordered by how strongly the researchers Norris I. Bruce trusts endorse each paper. Same corpus, a different order for every researcher.

1. Bayesian Forecasting and Dynamic Models (2nd edn)
2. The Dynamic Effect of Innovation on Market Structure
3. Optimal Estimation of Dynamic Systems
4. Planning Marketing-Mix Strategies in the Presence of Interaction Effects
5. Bayesian Statistical Modelling (Technometrics)
6. Reasoning About Competitive Reactions: Evidence from Executives
7. Bayesian Statistics and Marketing
8. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
9. An Introduction to Modern Bayesian Econometrics
10. Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

Their papers

• Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007) — 205 citations