Thomas S. Gruca

Marketing · 2005

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 12 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #1,149 of 6,289 by trust here, #1,481 by citations
• Organizational Behavior and Human Resource Management — 10 citations into it; #2,003 of 8,741 by trust here, #2,731 by citations
• Strategy and Management — 5 citations into it

Whom Thomas S. Gruca trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. G. Markarian
2. Shivaram Rajgopal
3. Roland T. Rust
4. Ignacio N. Lobato
5. Terry Shevlin
6. Pablo Fernández
7. John C. Nankervis
8. Angela Morgan
9. Xueming Luo
10. Nathan Eugene Savin

Who trusts Thomas S. Gruca overall

1. Xueming Luo
2. Kapil R. Tuli
3. Anna Torres
4. C. Bhattacharya
5. Sundar G. Bharadwaj
6. J. Tribó
7. Neil A. Morgan
8. Christian Homburg
9. Claes Fornell
10. Lopo L. Rego

Papers from Thomas S. Gruca's perspective

Ordered by how strongly the researchers Thomas S. Gruca trusts endorse each paper. Same corpus, a different order for every researcher.

1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
2. CREATING SHAREHOLDER VALUE
3. Measuring Marketing Productivity: Current Knowledge and Future Directions
4. Customer Satisfaction and Shareholder Value
5. Empirical Evidence on the Relation Between Stock Option Compensation and Risk Taking
6. Customer satisfaction: A meta-analysis of the empirical evidence
7. Testing for Autocorrelation Using a Modified Box-Pierce Q Test
8. Valuation Methods and Shareholder Value Creation
9. Linking pay to performance--compensation proposals in the S&P 500
10. The Rewards to Meeting or Beating Earnings Expectations

Their papers

• Customer Satisfaction, Cash Flow, and Shareholder Value (2005) — 780 citations