Heejin Lim
Marketing · 2005–2020
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 41 citations into it
- Literature and Literary Theory — 19 citations into it; #1,969 of 2,496 by trust here, #1,247 by citations
- Gender Studies — 14 citations into it
Whom Heejin Lim trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Heejin Lim overall
Papers from Heejin Lim's perspective
Ordered by how strongly the researchers Heejin Lim trusts endorse each paper. Same corpus, a different order for every researcher.
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion (J. Comput. Mediat. Commun.)
- An Integrative Review of Material Possession Attachment
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Self‐Construal, Reference Groups, and Brand Meaning
- Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
- Multivariate Data Analysis (Technometrics)
- The role of transportation in the persuasiveness of public narratives. (Journal of Personality and Social Psychology)
Their papers
- The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs (2005) — 175 citations
- Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020) — 613 citations
- Visual storytelling on Instagram: branded photo narrative and the role of telepresence (2020) — 135 citations