Guang Huang
Marketing · 2013–2016
A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 30 citations into it
- Management, Monitoring, Policy and Law — 26 citations into it
- Social Psychology — 25 citations into it
- Plant Science — 21 citations into it
- Sociology and Political Science — 17 citations into it
Whom Guang Huang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Guang Huang's perspective
Ordered by how strongly the researchers Guang Huang trusts endorse each paper. Same corpus, a different order for every researcher.
- Theory of Planned Behavior
- Extending the Cross-Cultural Validity of the Theory of Basic Human Values with a Different Method of Measurement
- Managing social norms for persuasive impact
- A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
- A cognitive dissonance interpretation of consistencies and inconsistencies in environmentally responsible behavior
- Intention—Behavior Relations: A Conceptual and Empirical Review
- Social influence approaches to encourage resource conservation: A meta-analysis
- Simple and Painless? The Limitations of Spillover in Environmental Campaigning
- Relationships between value orientations, self-determined motivational types and pro-environmental behavioural intentions
- A Review of Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (3rd ed.)
Their papers
- The moderating role of human values in planned behavior: the case of Chinese consumers ' intention to buy organic food (2013) — 263 citations
- How stable is the value basis for organic food consumption in China (2016) — 116 citations