Ying Sun

Marketing · with Wang · 2017–2020

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Ying Sun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Shanyong Wang
  2. Mei‐Fang Chen
  3. Heesup Han
  4. S. Vitell
  5. Raffaele Filieri
  6. Andrea K. Moser
  7. Yunhi Kim
  8. Pei-Ju Tung
  9. Yi-Man Teng
  10. Dingtao Zhao

Papers from Ying Sun's perspective

Ordered by how strongly the researchers Ying Sun trusts endorse each paper. Same corpus, a different order for every researcher.

  1. An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.
  2. Theory of Planned Behavior
  3. The role of self-identity, past behaviour and their interaction in predicting intention to purchase fresh and processed organic food
  4. Thinking green, buying green? Drivers of pro-environmental purchasing behavior
  5. Evidence for a Common Representation of Decision Values for Dissimilar Goods in Human Ventromedial Prefrontal Cortex (Journal of Neuroscience)
  6. Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
  7. Some Important Factors Underlying Ethical Decision Making of Managers in Thailand
  8. Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
  9. ‘The Muncy–Vitell Consumer Ethics Scale: A Modification and Application’
  10. Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit, and Reasoned Action

Their papers