How does green advertising skepticism on social media affect consumer intention to purchase green products?

By Biao Luo, Ying Sun, Jie Shen, Lihui Xia. 2020

199 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/2a5daec6f998746c1e34279bd03d11a0299482c5