Pierre Volle

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 8 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it

Whom Pierre Volle trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Ruth N. Bolton

Papers from Pierre Volle's perspective

Ordered by how strongly the researchers Pierre Volle trusts endorse each paper. Same corpus, a different order for every researcher.

1. Multivariate Data Analysis (Technometrics)
2. Implications of loyalty program membership and service experiences for customer retention and value
3. A reference price model of brand choice for frequently purchased products.
4. The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences
5. Deriving Value from Social Commerce Networks
6. Influentials, Networks, and Public Opinion Formation
7. A New Product Growth for Model Consumer Durables (Management Sciences)
8. Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
9. Cross-buying in retailing: Drivers and consequences
10. Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Their papers

• Perceived benefits of loyalty programs: Scale development and implications for relational strategies☆ (2010) — 355 citations