Nele Hansen
Sociology and Political Science · 2018
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 13 citations into it
Whom Nele Hansen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Nele Hansen's perspective
Ordered by how strongly the researchers Nele Hansen trusts endorse each paper. Same corpus, a different order for every researcher.
- Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (Marketing science (Providence, R.I.))
- Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
- Brand Buzz in the Echoverse
- Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (Journal of the Academy of Marketing Science)
- Longitudinal data analysis using generalized linear models
- Attitude basis, certainty, and challenge alignment: A case of negative brand publicity
- The Direct and Indirect Effects of Advertising Spending on Firm Value
- Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
- Retail-Price Drivers and Retailer Profits
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))