William G. Griffin

Marketing · 2014

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom William G. Griffin trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Vicki R. Lane (in Marketing)
  2. Norbert Schwarz (in Marketing)

Papers from William G. Griffin's perspective

Ordered by how strongly the researchers William G. Griffin trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
  2. Metacognitive Experiences in Consumer Judgment and Decision Making
  3. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
  4. The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
  5. The Situational Impact of Brand Image Beliefs
  6. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
  7. Metaphors We Live by
  8. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
  9. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  10. Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)

Their papers