Mutita Poomchaisuwan
Marketing · 2021
A researcher in the Science corpus: 1 paper; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 26 citations into it
- Sociology and Political Science — 25 citations into it
- Organizational Behavior and Human Resource Management — 24 citations into it
Whom Mutita Poomchaisuwan trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Joseph F. Hair
- Marko Sarstedt
- Jong-Hyeong Kim
- Christian M. Ringle
- Sandra Maria Correia Loureiro
- Sameer Hosany
- Jörg Henseler
Papers from Mutita Poomchaisuwan's perspective
Ordered by how strongly the researchers Mutita Poomchaisuwan trusts endorse each paper. Same corpus, a different order for every researcher.
- A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
- Satisfaction: A Behavioral Perspective on the Consumer
- An assessment of the use of partial least squares structural equation modeling in marketing research (Journal of the Academy of Marketing Science)
- Personality, basic emotions, and satisfaction: Primary emotions in the mountaineering experience
- Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations
- The effect of memorable experience on behavioral intentions in tourism: a structural equation modeling approach
- Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type
- Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants
- Visitors' experience, mood and satisfaction in a heritage context: evidence from an interpretation center.
- Memorable Tourist Experiences and Place Attachment When Consuming Local Food
Their papers
- Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences (2021) — 145 citations