Sara Thaichon

Strategy and Management · 2020

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Sara Thaichon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Justin Paul

Papers from Sara Thaichon's perspective

Ordered by how strongly the researchers Sara Thaichon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Role of Customer Gratitude in Relationship Marketing
  2. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  3. The effectiveness of celebrity endorsements: a meta-analysis (Journal of the Academy of Marketing Science)
  4. Multivariate Data Analysis (Technometrics)
  5. How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
  6. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
  7. Efficacy of the Theory of Planned Behaviour: a meta-analytic review. (British Journal of Social Psychology)
  8. Theory of Planned Behavior
  9. Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation
  10. Oxford English Dictionary.

Their papers