A meta‐analysis of customer engagement behaviour

By Mojtaba Barari, Mitchell Ross, Sara Thaichon, Jiraporn Surachartkumtonkun. 2020

235 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c3e4680b3764e0088bbb4c020748646cb20ab7d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yogesh Kumar Dwivedi
2. Nir Kshetri

In Organizational Behavior and Human Resource Management

1. Yogesh Kumar Dwivedi
2. Niki Panteli
3. Nripendra P. Rana
4. Ali Abdallah Alalwan
5. Kuttimani Tamilmani

In Sociology and Political Science

1. Yogesh Kumar Dwivedi
2. Nir Kshetri
3. Niki Panteli
4. Nripendra P. Rana
5. Ali Abdallah Alalwan
6. Kuttimani Tamilmani

Citations in the corpus

• Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda (2023, background): “A better customer experience drives engagement with products and brands (Grewal et al., 2017), which in turn positively impacts customer loyalty, and firm performance (Barari et al., 2021).”