Erik Wästlund

Marketing · 2012–2019

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 21 citations into it; #5,344 of 6,289 by trust here, #5,313 by citations
• Experimental and Cognitive Psychology — 10 citations into it; #7,974 of 9,731 by trust here, #8,664 by citations
• Organizational Behavior and Human Resource Management — 10 citations into it
• Social Psychology — 6 citations into it

Whom Erik Wästlund trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. P. Lachenbruch
2. E. Thompson

Who trusts Erik Wästlund overall

1. Jinde Jiang

Papers from Erik Wästlund's perspective

Ordered by how strongly the researchers Erik Wästlund trusts endorse each paper. Same corpus, a different order for every researcher.

1. Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions.
2. Co-creation experiences: The next practice in value creation
3. From game design elements to gamefulness: defining "gamification" (International Conference on Entertainment and Media in the Ubiquitous Era)
4. A definition for gamification: anchoring gamification in the service marketing literature (Electronic Markets)
5. Statistical Power Analysis for the Behavioral Sciences (2nd ed.)
6. Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (Hawaii International Conference on System Sciences)
7. Narrative and interactivity in computer games
8. User Acceptance of Hedonic Information Systems (MIS Q.)
9. PLS-SEM: Indeed a Silver Bullet
10. GameFlow: a model for evaluating player enjoyment in games (Conference on Computability in Europe)

Their papers

• Creating brand engagement through in-store gamified customer experiences (2019) — 132 citations
• Let the music play...or not: the influence of background music on consumer behaviour (2012) — 138 citations