Dima Sawaftah
Marketing · 2021
A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it
Whom Dima Sawaftah trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Dima Sawaftah's perspective
Ordered by how strongly the researchers Dima Sawaftah trusts endorse each paper. Same corpus, a different order for every researcher.
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (Multivariate Behavioral Research)
- Tests of the Three-Path Mediated Effect
- Social media in marketing: A review and analysis of the existing literature (Telematics and informatics)
- Past Purchase and Intention to Purchase in E-Commerce: the Mediation of Social Presence and Trust (Internet Research)
- How Much can you Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
- The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
- Older and Newer Media: Patterns of Use and Effects on Adolescents' Health and Well-Being.
- Social Media and Customer Dialog Management at Starbucks (MIS Q. Executive)
- Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (Journal of business research)