Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism

By Richard R. Klink. 2001

180 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/82e7595968e2bec5fcf018900ab6a738acfba777

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Mário Lino Barata Raposo
2. Malcolm C. Smith
3. Paulo Duarte
4. Monica Popa
5. Jennifer J. Argo

In Gender Studies

1. Mário Lino Barata Raposo
2. Malcolm C. Smith
3. Paulo Duarte
4. Monica Popa
5. Jennifer J. Argo

In Marketing

1. Mário Lino Barata Raposo
2. Malcolm C. Smith
3. Paulo Duarte
4. Monica Popa
5. Jennifer J. Argo
6. Marko Sarstedt
7. Jörg Henseler

Citations in the corpus

• A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market (2010, background): “Prior research suggests that product and brand-related factors, such as brand name (Zinkhan and Martin 1987; Klink 2001), can affect how consumers look at brands and the inferences made about quality (Sappington and Wernerfelt 1985).”
• The Sound of Brands (2010, methodology): “An example would be the use of sound symbolism (also referred to as phonetic symbolism), which focuses on the impact of the linguistic structure of brand names on consumer perceptions (e.g., Prozac communicates efficacy through the letter z; Klink 2000, 2001).”