Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence
By M. Bügel, Peter C. Verhoef, Abraham P. Buunk. 2011
93 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/78189332d34a1fade40670d9c96b8e7e9094d5cb
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy (2015, background): “This can be described as a pursuit of love not only in personal but also in economic transactions (Bügel et al., 2011; Yim, Tse, & Chan, 2008).”