The impact of "e-atmospherics" on physical stores

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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018, background): “, Javornik, 2016a; Scholz and Smith, 2016), several quasi-experimental and experimental studies (e.g., Beck and Crié, 2018; Hilken et al., 2017; Hopp and Gangadharbatla, 2016; Javornik, 2016b; Poncin and Mimoun, 2014; Poushneh, 2018; Poushneh and Vasquez-Parraga, 2017a, 2017b; Yaoyuneyong et al., 20”
The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “Researchers found that customers think highly of the use of AR technology in physical stores, in which AR delivers more appealing and engaging shopping experiences than traditional store contexts (Poncin and Mimoun 2014).”
The digitalization of retailing: an exploratory framework (2016, methodology): “…impact and possibly replace such conventional stores (Doherty and Ellis-Chadwick, 2010). o However, there are numerous examples that reveal the contrary; the Internet is used as a tool to strengthen the physical store (Poncin and Mimoun, 2014; Stein and Ramaseshan, 2016; Pantano, 2016).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Recent studies suggest that the use of AR in a retail context enhances customer perceptions of both these value dimensions in the holistic shopping experience (e.g., Poncin and Mimoun 2014).”