Corporate Social Responsibility (CSR) and Innovation–The Drivers of Business Growth?

By Gadaf Rexhepi, Selma Kurtishi, G. Bexheti. 2013

188 citations recorded by the source corpus.

Abstract Nowadays, CSR and Innovation are the foundation of business competencies. CRS and innovation has emerged slowly over the past decade. Improvements in the CRS process can refer to as ‘social innovation’. Companies should do more to tackle the issues such as: social justices, poverty and climate change. The only successful brands of the future will be the ones that see these challenges as opportunities for innovation, rather than risks to be alleviated. As stated by the department of Trade and Industry in the United Kingdom, CSR represent “the integrity with which a company govern itself, fulfils its mission, lives by its value, engages with its stakeholders, measures its impact and reports on its activities” . Further, we analyze the main four topics related to CRS and innovation, starting with Corporate Social Innovation; which will refer to a product innovation with a social purpose, in addition we will focus on the important subtheme of corporate social innovation focused on low-income market - Base of the Pyramid (BOP). Moreover, Social Entrepreneurship will be analyzed since they act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. Likewise, the paper will point the significance of Eco–Innovation as a new discipline with the purpose of describing products and processes that contribute to sustainable development.

Subfields: Business and International Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fde0fc9b4f7474a6154dfdf43e4e4f329f9478c5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

Linking social and economic responsibilities with financial performance: The role of innovation (2016, background): “From the point of view of a company, social innovations are innovations that are both good for society and enhance the company's capacity to act in achieving its goals for economic development (Rexhepi et al., 2013).”
Determinants of Corporate Social Responsibility Disclosure: An Empirical Study of Polish Listed Companies (2017, background): “Therefore, CSR disclosure may not only be beneﬁcial for society, but also for the competitiveness and the innovation of businesses [5,6].”
The impact of knowledge spillovers and innovation on firm-performance: findings from the Balkans countries (2017, background): “Innovation is a process of transforming the new ideas, new knowledge into new products and services (Rexhepi et al. 2013a, b).”