Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing

By David Stokes. 2000

415 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fbeb64dd41dab302f5d5e562e41656986757c451

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In Management of Technology and Innovation

In Sociology and Political Science

In Strategy and Management

Citations in the corpus

Innovative marketing in SMEs (2009, background): “The marketing function is perceived by SMEs to be peripheral to their requirements, relating to sales and promotions only, a perception which has grown from the ability of SMEs to obtain sales without planning their marketing activities ( Stokes, 2000”
Entrepreneurial orientation and international commitment (2007, background): “... aggressiveness (Lumpkin and Dess 1996, 2001), the dimensions proposed by Miller (1983) have been widely studied and extensively used in the literature to encapsulate the idea of entrepreneurial behavior (Miller 1983; Covin and Slevin 1989, 1991; Morris and Sexton 1996; Covin and Miles 1999; Wikl”
Incremental Innovation and Business Performance: Small and Medium‐Size Food Enterprises in a Concentrated Industry Environment (2006, background): “…medium-size business context, innovation orientation would overlap with dimensions of entrepreneurial behavior such as proactively developing creative, unusual, or novel solutions to problems that pose significant risks to the business (Stokes 2000; Morris and Sexton 1996; Morris and Paul 1987).”
Absorptive Capacity and Firm Performance in SMEs: The Mediating Influence of Strategic Alliances (2011, background): “As far as company age is concerned, it is common knowledge and proven in the literature that young companies differ from those that are older with regard to their resource equipment, their network (Brüderl and Schüssler, 1990), and their range of suitable business strategies (Hills and LaForge, 1992”
Exploring entrepreneurial marketing (2015, methodology): “they exhibit flexibility and adaptability in managing relationships with customers that larger organizations cannot match (Harrigan et al., 2011; Stokes, 2000).”
Entrepreneurial marketing and firm performance: Synthesis and conceptual development (2020, neutral): “…the specific competencies of the firm by entrepreneurial action with a view to serving future customers' latent demand for products that do not yet exist” Proactiveness Customer intensity (Stokes, 2000; p.2,13) “Marketing carried out by entrepreneurs or owner-managers of entrepreneurial ventures ….”
Strategic choices, export orientation and export performance of SMEs in Nigeria (2009, background): “), and even in other fields of study such as corporate strategy or marketing ( Stokes, 2000”