Entrepreneurial marketing and firm performance: Synthesis and conceptual development

By Nasser Alqahtani, Can Uslay. Journal of business research, 2020

163 citations recorded by the source corpus.

Abstract This study seeks to establish entrepreneurial marketing (EM) as a key construct that positively influences organizational performance. The authors review the evolution of the domain and conceptualization of EM and synthesize the literature that is emerging from the marketing-entrepreneurship interface on this fertile research stream. They define EM and identify the conditions under which it yields better organizational performance outcomes. The moderating effect of network structure (i.e., size, diversity, and strength), environmental variables (i.e., market turbulence, technological turbulence, competitive intensity, supplier power, and market growth), and firm size is identified through several propositions that stem from the proposed conceptual framework.

Subfields: Business and International Management, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4b7d93824d5493f27ea83eb7d4b8f06969df85c6