Innovative marketing in SMEs

By Michele O’Dwyer, Audrey Gilmore, David Carson. 2009

322 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0159606dd6f39092c922921644990bd513f797d1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Audrey Gilmore
2. Morgan P. Miles
3. Aron O'Cass
4. Paul Harrigan
5. Gemma K. Lewis
6. P. Sok
7. K. Sok
8. Zubin Sethna

In Strategy and Management

1. P. Sok
2. K. Sok
3. Audrey Gilmore
4. Morgan P. Miles
5. Aron O'Cass
6. Paul Harrigan
7. Gemma K. Lewis
8. Zubin Sethna

Citations in the corpus

• Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities (2013, background): “Existing literature often examine separately the impact of marketing capability (e.g., Vorhies and Morgan, 2005; O’Dwyer et al., 2009; Vorhies et al., 2009), innovation capability (e.g., Li and Mitchell, 2009; Rosenbusch et al., 2011), and learning capability (e.g., Chaston et al., 2001; Prieto and…”
• Exploring entrepreneurial marketing (2015, background): “Innovation is an inherent part of EM and has become a critical component of competitive advantage in contemporary marketplaces (O’Dwyer et al., 2009).”