Position-based beliefs: The center-stage effect

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Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016, background): “Valenzuela and Raghubir (2009) argue that the centrality effect in choice may arise because shoppers are accustomed to finding the more desirable offerings in the middle position.”
Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, methodology): “These two measures assessed whether participants thought other consumers would find the brand attractive (Valenzuela and Raghubir 2009).”
Unresolved questions in nudging research: Putting the psychology back in nudging (2017, background): “…example, consumers buy different wines consistent with the country of origin of the music (Germany vs. France) currently playing in a store, or choose more often food products that are placed in the center than at both extremes (North, Hargreaves, & McKendrick, 1999; Valenzuela & Raghubir, 2009).”