The color of odors.

By G. Morrot, Frédéric Brochet, D. Dubourdieu. Brain and Language, 2001

600 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Nutrition and Dietetics, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/f8a5a2c7eb49436f9235666b85fe2aa3cad013bd

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In Experimental and Cognitive Psychology

In Nutrition and Dietetics

In Sensory Systems

Citations in the corpus

Describing Sensory Experience: The Genre of Wine Reviews (2013, unknown): “Morrot et al (2001) show that visual stimuli are capable of hi-jacking all other sensual perceptions to the degree that even professionals in the field may be taken in, starting to describe white wines, dyed red, using descriptors that are normally used for white wines only, see Table 7. mineral,…”
On the psychological impact of food colour (2015, background): “In one oft-cited experiment, Morrot and his colleagues [144] reported that a group of students on a university wine course in Bordeaux, France, had been fooled into choosing red wine aroma descriptors when given a white wine to evaluate that had been artificially”
A large sample study on the influence of the multisensory environment on the wine drinking experience (2014, background): “An extensive literature demonstrates that changing the colour of foods or beverages often modulates their perceived taste and/or flavour among both regular consumers and experts alike (for example, [1-4]).”
The Influence of Color and Label Information on Flavor Perception (2009, background): “Thus, participants may have had associations between the colors and labels they were exposed to in the different trials and specific flavor characteristics (see Sakai et al. 2005, for a review; see also Blackwell 1995; Morrot et al. 2001; Wansink et al. 2000).”
The impact of perceptual interactions on perceived flavor (2004, background): “Consider the findings of Morrot et al. (2001) , where coloring a wine red cause subjects to use a different set of descriptive terms for the aroma.”
Report Olfaction Modulates Visual Perception in Binocular Rivalry (2010, unknown): “It is well documented that vision drives olfactory perception [2, 3], but there has been little indication that olfaction could modulate visual perception.”