A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

By Jianan Wu, Arvind Rangaswamy. 2003

113 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f86edf2dab4971e52fac7cdea5719e2101a621c0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anja Lambrecht
2. Catherine E. Tucker
3. P. K. Kannan
4. Hongshuang Li
5. Kathleen T. Li
6. Andrew T. Stephen

In Sociology and Political Science

1. Anja Lambrecht
2. Catherine E. Tucker
3. Benedict G. C. Dellaert
4. P. K. Kannan
5. Andrew T. Stephen
6. Avi Goldfarb
7. Alessandro Acquisti
8. M. Wedel

Citations in the corpus

• When Does Retargeting Work? Information Specificity in Online Advertising (2013, background): “Such generic ads deliver a broad message about the product, for example that a travel firm offers relaxing vacations, and addresses consumers’ (13)This may be linked to a consumer’s stage in their decision process (Lavidge and Steiner, 1961; Hauser, 1990; Häubl and Trifts, 2000; Wu and Rangaswamy, 2”
• Consumer Sequential Search: Not Enough or Too Much? (2003, background): “For recent studies that deal with consideration set formation, see Mehta et al. (2003) and Wu and Rangaswamy (2003).”