Advance-selling as a competitive marketing tool ☆

By Steven M. Shugan, Jinhong Xie. 2005

135 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f869032dc10ebc198afda1e0841adc914ff1f25b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Min Zhao
2. Jinhong Xie

In Marketing

1. Min Zhao
2. Jinhong Xie
3. Danit Ein-Gar
4. Liat Levontin

In Strategy and Management

1. Min Zhao
2. Jinhong Xie

Citations in the corpus

• Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations (2011, background): “Therefore, marketers should accordingly design effective recommendation strategies for different or contrasting scenarios, such as advance selling (Shugan and Xie 2005; Xie and Shugan 2001) versus on-site selling.”