The role of bank image for customers versus non‐customers

By Rafael Bravo, Teresa Montaner, José Miguel Pina. 2009

168 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f8204784d51b4bf5e72e19bd3f8cced903ce6fa0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Dimitrios I. Maditinos
2. Elissavet Keisidou
3. Lazaros I. Sarigiannidis
4. Eleftherios Thalassinos
5. H. Nguyen
6. C. Mbama
7. P. Ezepue

In Organizational Behavior and Human Resource Management

1. Dimitrios I. Maditinos
2. Elissavet Keisidou
3. Lazaros I. Sarigiannidis
4. Eleftherios Thalassinos
5. C. Mbama
6. P. Ezepue

In Strategy and Management

1. Dimitrios I. Maditinos
2. H. Nguyen
3. C. Mbama
4. P. Ezepue

Citations in the corpus

• Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting (2018, background): “From marketing perspectives, customers often regard corporate image as a brand image referring to the whole corporation other than its individual products [22].”
• Customer satisfaction, loyalty and financial performance A holistic approach of the Greek banking sector (2013, background): “…3 Tangibles Ladhari et al. (2011) 4 Functional quality Levesque and McDougall (1996) 5 Relational quality 5 Image Adapted from Lai et al. (2009) and Bravo et al. (2009) 5 Value Adapted from Lai et al. (2009) and Trassoras et al. (2009) 3 Brand credibility Sweeney and Swait (2008) 6 Customer…”