Climbing the Commitment Ladder

By Susan S. White, Benjamin Schneider. 2000

104 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f793935b5f3c0c3ee86ec2351818eb25db531bed

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Ferguson
2. Michèle Paulin
3. Jasmin Bergeron

In Organizational Behavior and Human Resource Management

1. R. Ferguson
2. Michèle Paulin
3. Jasmin Bergeron

Citations in the corpus

• Customer sociability and the total service experience (2010, background): “2 Positive word-of-mouth as an expression of customer-actualized value in a medical context Customer loyalty is an attitude about an organization and its services manifested primarily by intentions and behaviors of re-patronization and recommendation (Oliver, 1997; Reichheld, 1996; White and Schneid”