How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

By Sun-Jae Doh, Jang-Sun Hwang. Cyberpsychology, Behavior, and Social Networking, 2009

521 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/f65d59193d1fc831424d08bfa337864f7c9f292a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, background): “Social media trends help in disseminating information about tourist destinations among global tourists (Dwivedi, 2009).”
When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo (2014, background): “…negative reviews because people become more suspicious about online vendors’ intentional interruptions in user-to-user communication as a part of stealth marketing activities (Doh & Hwang, 2009), such skepticism might have encouraged message elaboration and amplified the effects of review quality.”
The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders (2017, background): “Doh and Hwang (2009), for example, show that positive reviews enhance observers' favorable attitudes and purchase intentions.”
What drives purchase intention for paid mobile apps? - An expectation confirmation model with perceived value (2015, background): “Thus, given the impact of online reviews on online shopping behavior, this study suggests that a positive rating for an app will impact user intention to purchase a paid version of the app (Doh and Hwang 2009, Yoo et al. 2013).”
The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth (2010, background): “…market place (e.g., East, Hammond, and Wright 2007; Mittal and Lassar 1998; Naylor and Kleiser 2000), and it is no surprise that positive WOM proved to be able to help generate more positive brand attitude and stronger purchase intention (e.g., Doh and Hwang 2009; East, Hammond, and Lomax 2008).”
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012, background): “To our knowledge, only four studies (Chiou and Cheng 2003; Doh and Hwang 2009; Lee, Park, and Han 2008; Purnawirawan, De Pelsmacker, and Dens 2010) have tested the impact of a set of mixed positive and negative reviews.”