An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty

By Günter J. Hitsch. 2006

172 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/f53fdce1abf322ba77a71e9d6b4f33b9a409279c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Puneet Manchanda
2. Jean-Pierre Dubé
3. Avi Goldfarb

In Marketing

1. Puneet Manchanda
2. Jean-Pierre Dubé
3. Chandra R. Bhat
4. Pradeep Chintagunta
5. Avi Goldfarb
6. Inseong Song

Citations in the corpus

• Dynamic Pricing and Learning: Historical Origins, Current Research, and New Directions (2013, unknown): “[324]), et cetera.”
• A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models (2012, unknown): “…behavior (e.g., Erdem et al. 2003; Sun 2005; Hendel and Nevo 2006), new product/technology adoption decisions (e.g., Ackerberg 2003; Song and Chintagunta 2003; Yang and Ching 2010), new product introduction decisions (e.g., Hitsch 2006), dynamic pricing decisions (e.g., Ching 2010), etc.”
• Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments (2011, unknown): “An interesting paper by Hitsch (2006) studies firm learning about the demand for a new product.”
• Advertising Bans and the Substitutability of Online and Offline Advertising (2011, unknown): “…it provides some support for the results being driven by diminishing marginal effectiveness of advertising goodwill because high-awareness products are already at the point of steep diminishing returns (Dube, Hitsch, and Manchanda 2005; Dube and Manchanda 2005; Hitsch 2006; Nerlove and Arrow 1962).”
• Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs (2007, unknown): “importance of considering uncertainty in provider decision making, which is in line with results of other studies in different contexts ( Hitsch 2006, Kim et al. 2004, Crawford and Shum 2005).”
• Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games (2007, unknown): “The rationale for the empirical strategy and estimation method is derived from the intended use of the model, which is primarily normative (see Hitsch 2006 for a similar argument).”
• An Empirical Model of Advertising Dynamics (2005, background): “An exception is Hitsch (2004), who solves the problem by imposing the optimal advertising policy on his ML estimator.”