Exploring the Valence‐Framing Effect: Negative Framing Enhances Attitude Strength

By George Y. Bizer, Jeff T. Larsen, Richard E. Petty. 2011

110 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f10c5b92f40f936a0fb94a8d668198383ab350b3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. Zakary L. Tormala
4. Derek D. Rucker
5. Kenneth G. DeMarree

In Literature and Literary Theory

1. Richard E. Petty
2. Zakary L. Tormala
3. Derek D. Rucker
4. P. Briñol

In Sociology and Political Science

1. Richard E. Petty
2. Zakary L. Tormala
3. P. Briñol
4. Derek D. Rucker
5. L. Bergkvist
6. Christina Peter
7. Thomas Koch
8. Kenneth G. DeMarree

Citations in the corpus

• Consumer conviction and commitment: An appraisal-based framework for attitude certainty (2014, background): “In a similar vein, Bizer, Larsen, and Petty (2011) found that getting people to think about their election attitudes in terms of which candidate they opposed (e.g., I am against the Republican) rather than who they favored (e.g., I support the Democrat) led to greater certainty in their choice and…”