University and course choice: Implications for positioning, recruitment and marketing

By F. Maringe. 2006

553 citations recorded by the source corpus.

Subfields: Education, Political Science and International Relations

View Paper: https://www.semanticscholar.org/paper/ef3102bdc46f059af3fef7572534abbad45b02a8

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In Education

In Political Science and International Relations

Citations in the corpus

The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination (2011, background): “Researchers have commented on the impact that the increased climate of competition and the globalisation of the UK higher education sector have had on the way that UK universities face the market (Carvalho & Mota, 2010; Hemsley-Brown & Oplatka, 2006; Maringe, 2006; Newman & Jahdi, 2009; Ng & Forbes,”
Educational value: how students choose university: Evidence from an Italian university (2010, background): “a university needs a strategic approach in order to differentiate from the competitors (Paletta, 2005; Maringe, 2006).”
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? (2014, unknown): “…environment, university accommodation, teaching methods, and the ‘people’ element – academics or administration) (see C-L-Ng & Forbes, 2009; Holdford & Reinders, 2001; Maringe, 2006; Petruzzellis, D'Uggento, & Romanazzi, 2006; Price, Matzdorf, Smith, & Agahi, 2003; Voss, Gruber, & Szmigin, 2007).”
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “Some researchers have found that interpersonal sources have less impact on students’ decision making than alternative sources of influence (e.g., Chen, 2008; Maringe, 2006; Moogan, Baron, & Harris, 1999; Pampaloni, 2010; Soutar & Turner, 2002) while others have found that interpersonal sources are v”
University choice: what do we know, what don’t we know and what do we still need to find out? (2015, unknown): “, 2009; Ivy, 2010) political (Bratti, 2002; Dawes and Brown, 2004; Pasternak, 2005; Maringe, 2006) and financial issues (Harker et al.”
Student Choice in Higher Education (2012, background): “These findings are consistent with previous studies that found differences in the motivations of males and females and/or students in different countries (e.g. Mazzarol & Soutar, 2002; Shanka, Quintal & Taylor, 2005; Maringe, 2006).”
The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England (2013, background): “…2006; Maringe 2006), geographic proximity (Mazzarol and Soutar 2002), friends and family effects (Hossler and Stage 1992; Soutar and Turner 2002; Ceja 2006) and career prospects (Maringe 2006) are considered as the major factors that influence the students’ choice of a post-secondary institution.”
Evaluating student satisfaction of quality at international branch campuses (2015, result): “The results of their survey corroborate the findings of other scholars, such as Kim and Gasman (2011), Maringe (2006) and Pampaloni (2010), in that the (academic) reputation of the institution is one of the factors in the choice of university.”