The long tail : how endless choice is creating unlimited demand
By Chris Anderson. 2006
491 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/ec71e466a7117f4adbe229aa8027e011bf7b66c6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Lyn Robinson
- Malin Sundström
- Lee K R Marshall
- J. Hagberg
- Sebastian Mauch
- A. Geissinger
- Niklas Egels-Zandén
- Linda Lai
Citations in the corpus
- The age of digital entrepreneurship (2019, background): “…to explain how the entrepreneurial process and new venture creation are affected such as preferential attachment (Jeong et al. 2003), long tail (Anderson 2007), the evolution of intellectual property in digital networks (Benkler 2006), the economics of AI (Bryniolfsson and McAfee 2014), or…”
- 3D, SF and the future (2013, unknown): “[21] C.”
- Online information, extreme communities and internet therapy: Is the internet good for our mental health? (2007, background): “One clue is from a seminal article by Anderson (2004; see also Anderson, 2006) who described the ‘‘long tail’’ business model (referring to the tail of a power-law distribution) adopted by popular online retailers.”
- The long tail of social networking.: Revenue models of social networking sites (2008, methodology): “Michel Lindenberg comments on the role of viral growth for his business model: The Long Tail of Social Networking – Increasing Revenues on Social Networking Sites 11 “In order to grow through viral marketing, there must be a direct personal advantage. openBC for example has an immediate benefit: Whe”
- Digital Disruption beyond Uber and Airbnb—Tracking the long tail of the sharing economy (2020, background): “The partial upheaval of conventional laws of scarcity has, among other things, given rise to a long tail of consumer needs and an increasingly heterogeneous marketplace (Anderson, 2007).”
- ‘Let's keep music special. F—Spotify’: on-demand streaming and the controversy over artist royalties (2015, background): “…a common perception that the disintermediating nature of the internet should be a boon to musicians beyond the major label system (for example, Baym 2011; Wikstrom 2009), with the emergence of ‘long tail’ economics (Anderson 2007) enabling unsigned artists to sell their music to a wide audience.”
- Search, Design and Market Structure (2012, unknown): “The phrase was coined in an article in Wired (Anderson 2004) and was later expanded and developed in Anderson (2006, 2009).”
- What is Web 2.0? Ideas, technologies and implications for education (2007, background): “For example, The Sun newspaper now provides a single mobile phone number for members of the public to submit copy and photos, and in South Korea the OhmyNews service has an army of 40,000 citizen journalists edited by 50 professionals (Anderson, 2006).”
- Groups Formation and Operations in the Web 2.0 Environment and Social Networks (2008, background): “0 social network sites leverage user-self service to reach out to the entire Web, that is, to the edges and not just to the centre and to the long tail and not just to the head, so to speak (Anderson 2006).”
- The dark side of information: overload, anxiety and other paradoxes and pathologies (2009, background): “[49] C. Anderson, The Long Tail: How Endless Choice is Creating Unlimited Demand (Random House Business Books, New York, 2006).”
- The digitalization of retailing: an exploratory framework (2016, background): “…(see, e.g., Bhatnagar and Syam, 2014). a Many retailers today offer different selections on their websites and fixed stores to provide a long-tail range of offerings online (Anderson, 2006) and a narrower range in the fixed store based on the most popular items that are typically kept in stock.”