Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

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Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment (2018, background): “For example, political, economic, and cultural differences necessitate that exporters are able to change the ways they do business from that used in their domestic market (e.g., Zou & Cavusgil 2002; Yang et al. 2012).”
The belt and road initiative, cultural friction and ethnicity: Their effects on the export performance of SMEs in China (2019, background): “As such, Uygur-owned firms are better able to acquire deep insights and accurate knowledge of the situation and of the available alternatives (Yang et al., 2012).”
How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “As the market sensing ability is of utmost importance in shaping management's perceptions and the firm's strategic stance, exporting manufacturers have to carefully manage the development and refinement of this capability to devise relevant and effective differentiation avenues, especially in psycho”