How Organizations Learn from Success and Failure

By William H. Starbuck, B. Hedberg. 2001

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Cognition and Capabilities: A Multi-Level Perspective (2013, background): “Failed experiences, therefore, are less likely to result in the development of new routines than successful ones (Cannon & Edmondson, 2001; Eggers, 2012b; Starbuck & Hedberg, 2001).”