Consumer Visual Processing of Food Labels: Results from an Eye‐Tracking Study

By G. Ares, A. Giménez, Fernanda Bruzzone, Leticia Vidal, Lucía Antúnez, A. Maiche. 2013

165 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Public Health, Environmental and Occupational Health, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/ea1ce9c38b813552041231111e100b3b2c0a8a1a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi

In Public Health, Environmental and Occupational Health

1. R. Nayga
2. Vincenzina Caputo
3. Wim Verbeke
4. Han-Seok Seo

In Sensory Systems

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. Wim Verbeke
4. Vincenzina Caputo

Citations in the corpus

• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “These findings have potential implications for the design of communication strategies aimed at changing diet patterns, because it was found that consumers’ attention was mainly determined by top-down factors; analytical-rational consumers tend to look for specific information on the labels (Ares et ”
• Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (2015, background): “Top-down or goal-directed form of attention, on the other hand, is caused by the voluntary search for specific information (Koch, 2004) based on pre-existing preferences, interests, personal goals and involvement (Ares et al., 2013; Pieters and Wedel, 2004).”