Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty

By Yong-Ki Lee, K. Back, Jin-Young Kim. 2009

226 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e9b831f2a5c7a4a2f683643442fadaa13ccc0a12

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. Heesup Han
3. Dev Jani
4. S. Sop
5. N. Kozak
6. Girish Prayag
7. Dennis Reynolds
8. C. Ryan

In Organizational Behavior and Human Resource Management

1. S. Tanford
2. Dev Jani
3. Heesup Han
4. C. Ryan
5. S. Sop
6. N. Kozak
7. Girish Prayag
8. Jinde Jiang

In Sociology and Political Science

1. Girish Prayag
2. S. Tanford
3. C. Ryan
4. Dev Jani
5. S. Sop
6. N. Kozak
7. Heesup Han
8. D. Stylidis

Citations in the corpus

• Antecedents and Outcomes of Hospitality Loyalty (2016, background): “…integration, brand personality, brand identification Customers’ relationship and identification with the brand, descriptive brand attributes Y. Lee, Back, and Kim (2009); McAlexander, Kim, and Roberts (2003); Nam, Ekinci, and Whyatt (2011) Emotion Positive and negative consumption emotions,…”
• Antecedents of Tourists’ Loyalty to Mauritius (2012, background): “To date, there is no agreement on the best way to measure customer satisfaction but the literature congregates around two distinct ways—transaction specific and overall satisfaction (Lee, Back, and Kim 2009).”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “…was also performed, because this research aims to examine the total effect of BP instead of discussing the subdimensions as Brakus, Schmitt, and Zarantonello (2009), Chen and Phou (2013), Kim et al. (2011), Kumar (2016), Lee, Back, and Kim (2009) and Sahin and Baloglu (2014) previously applied.”
• Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry (2014, background): “environment, Turley and Milliman (2000) argued that potential interactions between atmosphere and individuals’ characteristics determine individuals’ responses to an environment. Turley and Milliman (2000) asserted that a different environment might produce a different response in different individu”
• Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “…(e.g., family restaurants or fine dining restaurants; Ekinci and Hosany, 2006; Musante et al., 2008), or mapping relationships involving brand image, brand personality, tourist perceptions, tourist preferences, satisfaction, and loyalty (Kim et al., 2011; Lee et al., 2009; Murphy et al., 2007).”