The paradox of the contented female business owner

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More than money: Developing an integrative multi-factorial measure of entrepreneurial success (2016, background): “In addition, subjective success is frequently assessed via self-report measures of satisfaction with firm performance, growth and status (Powell and Eddleston, 2008).”
Advancing the Psychology of Entrepreneurship: A Review of the Psychological Literature and an Introduction (2016, background): “Powell & Eddleston (2008) Cross-sectional 201 US alumni business owners Females were equally satisfied as compared to males in spite of lower business success.”
Family Involvement in the Firm, Family‐to‐Business Support, and Entrepreneurial Outcomes: An Exploration** (2017, methodology): “Thus, to assess business performance, we used Powell and Eddleston’s (2013) six-item measure that had been used in prior research (e.g., Eddleston and Kellermanns 2007; Ling and Kellermanns 2010; Powell and Eddleston 2008).”
Failure or voluntary exit? Reassessing the female underperformance hypothesis (2015, background): “Ourpapernot only challengesthefemale underperformancehypothesis;it also enrichesand quali ﬁ es “ theparadoxof thecontent-ed female business owner ” (Powell and Eddleston, 2008) which refers to the fact that even though they are less successful (using ob-jective measures of business success), female…”